Strategic Marketing

Sirius Consultancy International builds on many years of experience in applying strategic marketing principles in biobased chemicals, bioplastics and white biotech industries.

Strategic Marketing

Sirius Consultancy International builds on many years of experience in applying strategic marketing principles in biobased chemicals, bioplastics and white biotech industries.

What is Strategic Marketing?

Strategic Marketing is the use of marketing disciplines to achieve organizational goals by developing and maintaining a sustainable long-term competitive advantage. It addresses high-level considerations such as what markets to target, which services to offer and how to price and promote them.

Feasibility Studies

A feasibility study will provide you with the discipline and insight to reassure yourself that your idea is worthwhile pursuing. 

Market Intelligence

Sirius Consultancy International can help you make better and fact-based decisions in the field of sustainable chemical products.

Go-to-Market Strategy

Customers, not markets, buy your products. It’s critical to provide the right offers at the right price and time and through the most effective channels. 

Marketing Strategy

Strategy is about making choices, and Sirius Consultancy International will guide its clients though the twelve key choices that lead to a robust strategy.

Strategies for business growth

In a now classic Harvard Business Review article, Ansoff (1957) identified four strategies for business growth. These four strategies also identify four basic types of marketing plans and the types of investments and activities associated with each. The strategies are defined by whether the focus is on new or existing products and new or existing markets: