Go-to-market Strategy

Customers, not markets, buy your products. It’s critical to provide the right offers at the right price and time and through the most effective channels. 

Go-to-market Strategy

Customers, not markets, buy your products. It’s critical to provide the right offers at the right price and time and through the most effective channels. 

Achieving competitive advantage

Some people confuse a go-to-market strategy with a business plan. While they are related, they are different. A business plan is broader in scope and considers every aspect of a business, while a go-to-market strategy is focused specifically on delivering a product or service to an end customer. Sirius Consultancy International can assist you in developing a pragmatic go-to-market strategy, as part of an overall marketing strategy, that’s rooted in a deep understanding of your customers.

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How can we help you develop a pragmatic go-to-market strategy?

What is a go-to-market strategy?

A go-to-market strategy is an action plan that specifies how a company will reach target customers and achieve competitive advantage. The purpose of a go-to-market strategy is to provide a blueprint for delivering a product or service to the end customer, taking into account such factors as pricing and distribution. A go-to-market strategy is somewhat similar to a business plan, although the latter is broader in scope and considers additional factors like funding.

Core components

Organizations can use a go-to-market strategy for a range of events, including launching new products or services, introducing a current product to a new market and even relaunching the company or brand. The go-to-market strategy will help a business clarify why it’s launching the product, understand who the product is for, and create a plan to engage with the customer and convince them to buy the product or service.

A properly developed, carefully considered go-to-market strategy delivers actionable answers to some tough questions, often including five core components:

  • Market definition: Which markets will be targeted to sell the product or service?
  • Customers: Who is the target audience within these markets?
  • Distribution model: How will the product or service be delivered to the customer?
  • Product messaging and positioning: What is being sold and what is its unique value or primary difference when compared to other products or services in the market?
  • Price: How much should the product or service cost for each customer group?