Marketing Strategy
Strategy is about making choices, and Sirius Consultancy International will guide its clients through the twelve key choices that lead to a robust strategy.
Marketing Strategy
Strategy is about making choices, and Sirius Consultancy International will guide its clients through the twelve key choices that lead to a robust strategy.
Business and Marketing Excellence is About Making Choices
An excellent strategy provides answers to two key questions: where to play and how to win in order to create value for your customers. Business and marketing excellence should focus on developing the capabilities to make and execute better choices based on high quality thinking and analyses. Business and marketing capabilities are not easily built and as such, are not easily replicated by others and should result in a sustainable competitive advantage, particularly for industrial companies.
Working hand in hand with its clients, Sirius Consultancy International follows a proven systematic process to help develop a successful strategy for a new venture or a new product line and enabling business and marketing excellence.
How can we help you develop a successful strategy to enable Marketing and Business excellence?
What is marketing strategy?
Marketing strategy is the marketing logic by which the company hopes to create customer value and achieve profitable customer relationships. The company must choose which customers to serve and how to serve them.
The marketing mix is the set of tactical marketing tools: product, price, place and promotion, that the firm blends to produce the response it wants in the target market. Product refers to the combination of goods and service the firm offers. Price is the amount the customer pays to obtain the product. Place refers to the availability of the product. Promotion relates to the activities that communicate the benefits of the product.
This process involves four steps:
1. Market segmentation
Dividing a market into distinct groups of buyers who have different, needs, characteristics or behaviour and who might require separate products or marketing programmes. A market segment is a group of consumers who respond in a similar way to a given set of marketing efforts.
2. Market targeting
The process of evaluating each market segment’s attractiveness and selecting one or more segments to enter.
3. Market Positioning
Arranging for a product to occupy a clear, distinctive and desirable place relative to competing products in the minds of consumers.
4. Market Differentiation
Actually differentiating the market offering to create superior customer value.